Last week I was watching the local Best Places to Work event, and I couldn’t help but think about benefits and the role they play in helping an organization become a “best place” to work.

As companies around the world vie to recruit – and retain — employees across a multitude of positions, locations, and demographics, one of the key elements to consider is the slate of benefits offered, what portions the company will support financially, and how they will be administered.

The Knowledge Gap

If I asked you to walk out of your office, select a random employee, and ask them what benefits your company offers, how would they respond? Now, take a moment and think about what your actual benefit offerings are. The contrast between the employee response and what is actually offered is a knowledge gap, and the best solution to that problem is education.

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