Many companies are making an increased effort to promote diversity in the workplace, and for good reason. There are a multitude of benefits that diversity promotes, and every company can be improved by having a diverse set of employees. Here are some of the top benefits to be had by promoting and encouraging diversity in the workplace, and suggestions on how to build a diversified, inclusive work environment.
Create a More Qualified Company
In an extremely competitive economy, it’s important to hire the best possible employees. By selecting a diverse set of candidates to become part of the team, the company will be more likely to succeed. Employees with different perspectives and backgrounds create a more effective work environment.
Expand Your Audience
When your company embraces diversity, your market will expand. Individuals who come from different backgrounds will be able to more effectively market to a larger group of potential consumers. As a company, it’s important to be able to sell your product or service to all groups of people, not just one specific niche. When you diversify the workplace, your company is often able to increase your market share.
Successful companies with over $500 million in annual revenue have something in common: most of these companies (85%) agreed that diversity is a key factor in promoting innovation and creativity. This is no surprise, as people with different skill sets and experiences are more likely to use their own strengths and find unique ways of solving problems.
Generate More Ideas
Bringing people together from all walks of life helps to generate more ideas. It’s so important for companies to constantly think about new ways of doing things, and it’s no longer acceptable to settle for doing things the way they have always been done with no room for change. In order to keep up with a fast-paced and ever-changing world, it’s essential to diversify the workplace and value the new ways of thinking that come from different skill sets and backgrounds.
When you’re running a company, high turnover is a nightmare. However, turnover is often the result of a hostile work environment. When employees do not feel valued and accepted, they do not hesitate to leave the company to find a better, more inclusive opportunity. Research has shown that more people are leaving their jobs due to increased opportunities, so it’s important to make your company appealing. Creating a workplace free from discrimination can help to retain valuable employees, and stop the company from having to spend time and money on finding replacements.
Provide Diversity Training
Diversity training can be an important aspect in creating a discrimination-free work environment. Periodically engaging in mandatory diversity training can teach employees and managers to handle all situations with courtesy and respect. This type of training can also improve communication with co-workers who do not speak English as their first language.
Make Sure Your Holiday Policies are Inclusive
Many offices only celebrate traditionally American holidays, which could potentially leave some employees feeling left out. Make sure your company calendar is marked appropriately with a wide variety of holidays, and make it known that employees are allowed to take days off to celebrate the cultural holidays of their choosing.
Attend Conferences and Workshops
If your company is committed to creating a diverse workplace, it’s a great idea to attend diversity conferences and workshops. For example, Executive Luke Visconti created DiversityInc., and you can read the online publication or attend one of the conferences to promote diversity in your company work environment.
Get In Touch with Nonprofit Organizations
If you’re hoping to diversify your workplace but you don’t know where to start, get in touch with a nonprofit organization to help you make contact with a diverse pool of candidates. Don’t be shy about expanding your search beyond your local community, and ask the organization about making connections with people out of city, state, or even country.
To create a more inclusive workplace, consider offering benefits to employees like flexible schedules for parents, a lactation room for breastfeeding mothers, onsite daycare, carpooling, and childcare stipends. As the United States becomes more diverse, more companies are beginning to offer benefits that make their company attractive to a wider variety of people.
Diversity in the workplace is extremely important and is often overlooked. However, companies should be making more of an effort to promote diversity. People who come from different backgrounds are more likely to find innovative solutions to problems, and the workplace becomes more creative and effective when there are a larger number of perspectives to work with. By hiring diverse employees, your company will have a larger impact on a competitive market, and profits are likely to increase.
If you’re interested in promoting a more diverse workplace, consider providing diversity training for employees and attend annual conferences. Reach out to nonprofits in order to find a diverse set of candidates to bring in for the interview process, and consider providing benefits for employees that make your company a joy to work for.