Engaging Employees with Technology Choices

Last week I had the chance to speak with a local HR leader. She was lamenting her company’s hideously awful HR module that was an add-on to the company accounting software. The firm paid plenty of money for the module, but it is ineffective, inefficient, and virtually useless. It looks like it was coded/developed in 1993, if that tells you anything. There are no reporting, searching, or other core capabilities that would make the system a valuable tool to help improve the HR team’s service delivery. So I told her to stick with Excel for a while longer until they can convince the CEO that they need real technology. A while back I wrote about a very similar topic: how consumer demands for technology are shaping what we and our employees want in our workplace technology.

Consumer Trends and HR Technology

When we asked global participants in our recent Employment Value Proposition survey whether their HR technology makes life easier by providing access to relevant information to help employees manage their career, the response was a dismal 13%. About one in 10 companies believes HR technology is truly making life easier for employees, and that is a problem, because employees have high expectations for the technology they use.

hcm technologyWhen it comes down to technology selection, there are a wide variety of inputs that help to drive the decision. Some of them are very specific, revolving around cultural or business-oriented requirements. Others are larger in scope, affecting virtually every company that is evaluating technology. The two global trends that are having the greatest impact on technology selection today are consumer-driven demands and personalized recommendations.

Consumer-Driven Technology Demands

The release of the first iPhone in 2007 was a leap forward in delivering a delightful user experience. Since then we’ve seen an increased number of companies focusing on usability as a key driver of selection decisions. The apps, video content, and social capabilities of the smartphone era have enabled users to be more productive. These tools enable users to achieve more in less time, helping them to fully realize the value of technology like never before.

And now those expectations extend to workplace technology as well. Your employees are accustomed to personal computing experiences that are intuitive, engaging, and user-friendly. They now expect their work environment to provide technology of the same quality and fidelity, whether mobile or desktop.

Personalized Recommendations

Users have become ac­customed to visiting Amazon and other online retailers for their shopping needs, and one thing these stores do very well is offering personalized recommendations based on browsing history, previous purchases, and other online activity. Bought a purse? They will offer you a similar one, or a complemen­tary item. Purchased a food item? The site can help give you recommendations based on what other similar us­ers liked.

This concept applies to talent technology in the form of guided experiences. Employees appreciate hav­ing a personalized experience with technology without it feeling too scripted or forced. The benefit here for business leaders is less time spent walking users through the software or tailoring it to each individual’s needs. It’s a win-win for both parties and helps to keep users engaged.

The Technology Outlook

When we look at satisfaction ratings for technology, whether learning, talent, or HR, we see a definite trend. Companies are not particularly happy with their existing technology. Just 19% of organizations say they are very satisfied with the quality of their overall technology environment, according to the 2015 Brandon Hall Group EVP study.

It’s time to look at your technology options not just as a means to an end, but as a method for engaging your workforce through multiple touchpoints on a regular basis. From the applicant tracking system, onboarding tools, and performance management platform to something as mundane as an address change, you have the opportunity to create a great experience for your employees with your technology.

Consider your existing HCM technology. Would you say it provides an engaging experience for employees? Why or why not?

3 thoughts on “Engaging Employees with Technology Choices

  1. Great post! Employee should be stressed out. They should have choices to work on the technologies of their
    choices. This would brink great results. Most jobs in India doesn’t get the candidates of specific stream. they come from different domain but have the interest in take up technology of their choices.

  2. Thanks for posting this. I really like the way that HR is moving. I think that there are many solutions out there to help employees be more engaged. I work at Motivosity, a software that claims to do just that. So i hear about this kind of stuff all day. So i appreciate someone else taking an interest in this subject.

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