How do companies give back to their customers?

Customer service is one of the most important aspects of any successful business. Without loyal customers progress stagnates and a lot of opportunities are missed. As well as providing high quality customer service courses and training for your employees, you should also be looking for ways to show appreciation to your customers. When a customer feels valued and feels as though their business is important to you they will be more likely to return. These tokens of gratitude need not bankrupt you. Sometimes all that’s needed is a small gesture to show your current and potential customers that you and your company have integrity and care about the people whom your business depends on.

Donate to charity

Donating to charity is a great way to give back to the community and to customers. There are lots of ways in which companies connect with charities. You could give a portion of your proceeds to charity, donate a large sum, encourage your employees to donate regularly and sponsor charity events and fundraisers. You can also open a volunteer programme within your company where employees can sign up to donate their skills. They can teach young people about their craft or use their skills to help charities and non-profit organisations.

Give what you don’t need

No one likes waste and it’s tragic to see so many businesses simply throwing away what they need. Rather than trashing products that don’t get sold, consider giving them away. Many restaurants and food stores donate their left over food to homeless shelters and soup kitchens. Many retailers also donate clothes to non-profit organisations and disaster relief charities. If you have no use for unsold products or equipment then you should put them to good use elsewhere.


Many companies have a rewards system that is based on customer loyalty. When customers make purchases they receive loyalty points and after collecting a certain amount of points they are entitled to a reward. This reward can come in the form of products, services or vouchers. You can also reward customers online for sharing social media posts, joining your email list or spending a certain amount at your online store. These types of rewards are usually focused on online shopping, so you might give them a promotional code that entitles them to free delivery or an additional product after spending a certain amount online.


Random acts of kindness are a great way to give back to your customers in a memorable way. If you have any especially loyal customers that deserve to be thanked then there are lots of ways for a company to show their appreciation. If you provide a service you can make loyal customers happy by lowering your rates for them or giving them additional benefits. If you sell products you can reward them with a voucher or a free product that they might regularly purchase. For smaller businesses, you don’t have to spend a lot to show your customers that you care. Sometimes a simple note is all you need to give them and sign it yourself.

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