Short post today because I’m preparing for a presentation I have to give at lunch to a local SHRM chapter. The title is as bland as they come–Social Media for HR–but it isn’t the usual “rah rah for social media” content you hear. Here’s my opening:
If I was a lawyer, this is where I’d start talking about how social media is the biggest liability your company has ever seen.
If I was a recruiter, this is where I’d start talking about social media being a silver bullet for hiring great candidates with free tools.
But I’m not either of those. I’m an “in the trenches” HR pro, and I have a real job to do. I manage to integrate social media into what I do to some degree, and this is how I do it.
I talk less about statistics (yeah, we all know that social media is the next big thing). I skip the part about how Company X has a great Facebook page you should copy. I like to focus on professional development, networking, and how to use the social tools to be more effective and efficient on a daily basis. It’s something you can walk out of the room and put into action much easier than a twenty point plan for using Twitter.
Just my two cents, but it’s working, so that’s what matters. :-)