Tag: Culture Convo
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How to write a corporate blog
Blogs. They are everywhere, and their numbers are growing by the hour. Lots of companies are being encouraged to blog as a way to market themselves and reach candidates, but it’s a sad fact that most corporate blogs are terrible (84%, in fact). They are filled with press releases and other one-way communications that are…
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70% of employers perform social search on candidates
Despite the scary “end of the world” talk out there from legal types about how using social media will land your company in a lawsuit, 70% of employers are still searching for candidate information on social networking sites, and approximately one-third search every single time. I’ve talked before about how social media use varies between…
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Employer branding through social media
My friend Chris Ferdinandi of Renegade HR has been writing a great eBook titled “Culture Convo.” It’s about how to use social tools to talk about your culture and share your employer brand with the world. I was lucky enough to get a preview copy, and I have to say that it’s an amazing tool…