upstartHR

Tag: Marketing

  • Recruit Better By Thinking Like a Marketer (Free eBook)

    Recruiting has been changing for some time. It’s no longer about simply tracking candidates–not if you’re trying to beat the competition, anyway. Sourcing, or seeking out candidates, is a powerful part of a recruiting strategy, but there are also elements of recruiting that have changed in recent years as the recruitment marketing field has grown…

  • Split Testing Your HR Approach for Improved Results

    One of the things that I have grown to appreciate over the past few years is marketing. One of the first things I wrote on the topic was actually around what Chief Marketing Officers can teach Chief HR Officers. There is quite a bit of activity that goes on in the marketing department that we…

  • Prioritizing Employees by Engagement Level

    The most engaged… are first in line. Recently I read a blog post about email marketing and delivery, and that line struck me. Stick with me, because I think there’s an intriguing question it brings up. People that run companies and blogs often use delivery services to communicate with customers and readers. I use a tool…

  • Applying Marketing Principles to HR

    Today we’re honored to have a guest post from a long-time friend and fellow HR practitioner. Jane Jaxon is the rockstar HR Director for a tech company in Boston. Learn more about her in the bio below the article.  Marketing 101: You need a product that meets the needs of your target customer or audience, then…

  • Show Me the Money: What CMOs can Teach CHROs

    I got a pitch the other day for some new research from the CMO Council. At first glance I started to trash it (I’m into marketing, but I’m willing to bet most of you aren’t!). Then I took another look. I think the principles in the summary can shed some light on how HR pros…

  • Conference Booths, The Hard Sell, and What We Want

    A few weeks back I attended the first day of the HR Technology Conference in Chicago. I had an expo only pass to go in and see the vendors, and I was reminded yet again of the awkwardness of the current setup. At one point my friend and I were walking down the aisle and…

  • Treating your Candidates Like Customers

    Can HR learn something from marketing about treating candidates like customers? When I was at the Hire Minds event this past fall (more Hire Minds Summit coverage), the moderator asked me if I thought the Marketing department should work closely with the HR/Recruiting department at any time. My response was one I’d considered before, and…