upstartHR

Tag: Employer Branding

  • Employment videos: how to get traffic (and candidates)

    AKA: How to use employment videos for social recruiting Social recruiting is discussed often, but one of the lesser mentioned facets is video. While many companies know it’s something they should pursue, they don’t know how to be successful. Below you’ll find some ideas to pursue in the area of employer videos. Just a quick…

  • How to write a corporate blog

    Blogs. They are everywhere, and their numbers are growing by the hour. Lots of companies are being encouraged to blog as a way to market themselves and reach candidates, but it’s a sad fact that most corporate blogs are terrible (84%, in fact). They are filled with press releases and other one-way communications that are…

  • 70% of employers perform social search on candidates

    Despite the scary “end of the world” talk out there from legal types about how using social media will land your company in a lawsuit, 70% of employers are still searching for candidate information on social networking sites, and approximately one-third search every single time. I’ve talked before about how social media use varies between…

  • Employer branding through social media

    My friend Chris Ferdinandi of Renegade HR has been writing a great eBook titled “Culture Convo.” It’s about how to use social tools to talk about your culture and share your employer brand with the world. I was lucky enough to get a preview copy, and I have to say that it’s an amazing tool…

  • Hooters-Too Fat for the Job?

    There’s been a recent popular news story about a Hooters employee who was basically put on a performance improvement plan for… being fat. Although I’m not really a fan of the restaurant (their food doesn’t impress me and having women in tight clothing around doesn’t make it taste any better), I found this story interesting…

  • Guest Post Blitz #4

    Well, it’s been a little while since I dumped off a load of guest posts on you in an attempt to look too busy to post here. I know you’ve been dying to see what else I’ve been up to, so I’ll share them today. I love doing guest posts for my friends. It gives…

  • Social Media as a Competitive Advantage

    Fads. We have all fallen for one at some time or another. That is why many businesses and people are wary of tools like social media. What if we put a lot of time and money into this idea and it turns out to be a fad? I have a question for you: what if…