Fads. We’ve all fallen for one at some time or another. That’s why many businesses and people are wary of tools like social media.

What if we put a lot of time and money into this idea and it turns out to be a fad?

I have a question for you: what if you looked at social media not as a fad, but as a competitive advantage?

Many people (I freely admit my own participation) have made it their mission to evangelize and convert people and organizations to social media use. I have an interesting suggestion. Continue Reading »