Social Media as a Competitive Advantage

Posted December 7th, 2009 in Featured, General by Ben

social media competitive advantage

Fads. We’ve all fallen for one at some time or another. That’s why many businesses and people are wary of tools like social media.

What if we put a lot of time and money into this idea and it turns out to be a fad?

I have a question for you: what if you looked at social media not as a fad, but as a competitive advantage?

Many people (I freely admit my own participation) have made it their mission to evangelize and convert people and organizations to social media use. I have an interesting suggestion. Continue Reading »

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