Over the past several years, I have seen a growing trend where businesses have started investing in cool workplace incentives to try to attract and retain talented workers. Some companies are totally nailing it (think Google and Moz), but others are still struggling to create the type of work environment their employees really want.

The difference is that companies with successful incentives programs know why they are offering certain benefits. Others just choose perks they think sound cool, without really understanding the reasons those perks appeal (or perhaps don’t appeal) to the type of employee they want to attract.

The team at Company Folders has created a list of the top ten workplace perks and why they matter to help you create your own incentives program for 2017. You’ll learn what appeals to your team’s specific interests, rather just jumping on a trend for the trend’s sake. If you know any great incentives that aren’t on this list, I would love to hear them in the comments.