The digital marketing space has been transforming in the past few years. If you own a website, you must have realized that marketing is becoming expensive every passing day. You will encounter marketing agencies from all corners giving you offers that drain your pocket. This can be frustrating, especially if you are trying to get your foot in the market. The good news is that digital marketing does not have to be expensive. There are many ways you can market your website and business without having to pay marketing agencies. Here are 9 amazing ways you can use digital marketing to grow your business.
- 1. Custom Email Marketing
If you are using traditional email marketing, you are getting it wrong. Most people are tired of going through emails that sound spammy. Custom email marketing targets individual needs. For instance, instead of sending all your web visitors, try sending those who purchased with better offers. Retargeting emails usually talk about what the client may be interested in. They are short and to the point.
2. Use Videos and Live Streams Events
According to Facebook, a live video stream receives three times viewership as compared to preloaded videos. One of the best marketing strategies in 2019 is using live video. Internet users are more attracted to live events and will spend more time watching a live event. If you wish to attract more traffic to your website and popularize your brand, start using live stream events.
3. Target Social Media Audiences
It is almost impossible to market any website without targeting social media users. Google search and other search engines do not hold all the customers you are looking for. Some of your potential clients are on Facebook, Twitter, Instagram, and other social media platforms. Create a profile on all the leading social media sites and link it to your website. You will be able to drive tonnes of traffic from your social platforms to your website. Social media marketing is a rich ground where you can access millions of customers without paying.
4. Market to Mobile Devices
If your website is not optimized for mobile devices you are losing many clients. According to Google, 66% of internet users make searches on mobile devices. Given that mobile devices are optimized for local search, the first step you shout take is optimizing your website to your local area. When setting up marketing campaigns, target mobile phones since most people visit the internet on mobile devices.
5. Use Facebook Pages and Groups
Instead of paying a lot of money for Facebook ads, try using the free Facebook tools. A Facebook page will help you build your brand from scratch. You need to keep on posting on your page and engaging your followers to build a wider customer base. On the other and, Facebook groups give you access to plenty of potential customers. Join groups that are associated with your niche and get active engaging group members. You can market your products in groups of up to 1 million people free of charge.
6. Try You Niche Podcasts
Podcasts have become a popular way of sending target messages. These days, many people are turning to podcasts since they are more tailored than general radio programs. If you find a podcast that focuses on your niche, use it to advertise your products and your website.
7. Blogging
You can also use a blog to market your website and products. With a blog, you do not need to market your business directly. You can market your products by writing reviews and explainer tutorials. You can also use the blog to write about other products or write general educational content. Include links to your website and main products.
8.Quora Answers
Sites that allow you to post public answers such as Quora and Yahoo answers also offer rich ground for marketing. By posting an answer on Quora, you get instant access to millions of people who view Quora answers on a daily basis. Provide a helpful answer that is fully detailed, then include a link to your website or products. You can use anchor text to redirect those reading the answer to your website for whatever products you have to offer.
9. Free Traffic From Forums
Forums are also a rich source of traffic. You can get free traffic by posting in relevant forums. Search the web for forums that are focused on your niche. Post questions and answers on such forums with links to your products. You can also talk about your brand if the forum rules allow you to.
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Conclusion
For you to succeed in digital marketing, you must be creative. Use every means available to get the necessary traffic. Focus on creating brand awareness by using social media and video content. Post content that gets people attracted to your brand on sites such as Quora and other sites that allow free posting. You can also use free traffic forums or start a blog to help you draw traffic to your online products. At the end of the day, it is all about hard work.
