Digital marketing is advertising through any digital form of media, such as search engines, social media, email and, mobile apps. As consumers and business owners, we are all aware of how effective digital marketing can be for attracting us into investing in something new; however, have you ever thought about the impact it can have on finding great new team members? Here are the best tips on how to use digital marketing to help your recruitment strategy.

Be Mobile Friendly

With the growing number of people searching for new jobs during their lunch break or on the train ride home, it is important for your job board page and website in general to be quickly downloadable and mobile-friendly. This increases your chances of people landing on your page and staying there to browse through the listings, rather than leaving immediately due to lack of usability. Nevertheless, there is a gap between people that have the technology and those that do not. The Merritt Group refers to this as the ‘digital-divide' and suggests further tips on how to reach this market. Read more at merrittgrp.com.

Utilize SEO

Search Engine Optimization or SEO is key to internet users looking for an easy answer to your question. This is why it is important that each of the job roles that you are advertising for has its own landing page that a search engine will recognize, for example “barista jobs in Manhattan”. Following this, another opportunity for better optimization is to use relevant keywords in the text on your landing page so that a search engine can find your page faster when the user uses a keyword such as “vacancies”. 

Share on Social Media

Social media sites are one of the best ways to communicate directly with potential candidates. You can advertise for free or even make use of paid ads to reach a more targeted audience. The more people are aware of your company's recruitment program, the better, since the information about new job roles can begin to be shared around social media platforms quite organically.

Indeed and LinkedIn

Advertising on Indeed is valuable to applicants finding your job advert since it is the largest job search engine in the world. The website and app work in the same way as Google and will use a ranking system to display your job, picking out keywords and information. If your job is still not being displayed then you can always turn to ‘pay per click' advertising to get your website up there. 

LinkedIn is another globally recognized website and app, which is also very useful to use for advertising for job roles, although first you will need to grow your LinkedIn community to connect with industry professionals and potential candidates.

Hopefully, you have discovered a few useful tips on how to effectively use digital marketing for your recruitment process. These tips are quite simple to adopt but can be very powerful in tracking down the right candidates for the role.