How to Sell Social Media

In a previous post, I talked about using social media as a competitive advantage. Today, I’d like to take a look at why people like me attempt to push  or sell social media on those who are not yet participating.

• Is it because I feel a bit awkward and want others to join me?
• Is it because I have benefited from its use and want others to do the same?
• Is it because I\’ve been suckered into a fad and don\’t know any better? Continue reading →