How to Sell Social Media

How to Sell Social Media

How to Sell Social Media

In a previous post, I talked about using social media as a competitive advantage. Today, I’d like to take a look at why people like me attempt to push  or sell social media on those who are not yet participating.

  • Is it because I feel a bit awkward and want others to join me?
  • Is it because I have benefited from its use and want others to do the same?
  • Is it because I\’ve been suckered into a fad and don\’t know any better?

Yes, whenever someone says “Twitter,” there\’s still a little snicker from people. It\’s weird. It\’s geeky. It\’s a bit awkward. But I\’m still doing it and building relationships, making money, and increasing my knowledge. Do I want others to join me? Yes. Is it because I feel awkward? Not really. I just want people to take advantage of the tools they have to make their organizations and people as excellent as possible.

People like me often wonder why others aren\’t already using social media tools. To us, it’s a no-brainer.  I\’ll tell you why: they don\’t see the value (yet). If you are serious about wanting to help others to learn and grow, you\’ll have to stop looking outside yourself.

How to Sell Social Media

Take your little sales spiel about social media and turn it inward. Apply all of the selling points about greater customer engagement and wider/deeper channels of communication to your own organization. Make yourself and your surroundings better (be a champion!) and others will flock to copy your strategy. It’s much easier to sell social media when someone can plainly see how it’s benefited you.

Want others to join you in the use of social media? Give them a reason.

Photo by Intersection Consulting.

2 thoughts on “How to Sell Social Media


    Great point Ben. I’ve been telling my coworkers about Twitter and they do just like you said – laugh. But I haven’t shown them why it’s valuable to me and how it can be valuable to them and HR in general. I think I’m so busy defending this area of SM that I don’t do a good enough job of showing the how and why. Not anymore!

    1. Ben Post author

      All it takes is a little proof. People are hard on the wishy-washy stuff, but proof is a powerful thing. :-)

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