Does corporate culture matter? Does it really? In today’s interview, Ben talks with Colette Williamson of Southwest Airlines about the company’s approach to culture, hiring, and training.

It’s quickly apparent that culture is about more than just a fluffy set of core values on the wall at corporate headquarters–it’s about a way of life that makes the company fundamentally different than the competition.

In the interview you’ll hear from Colette how the company takes that 2% of applicants that make it through the hiring process and helps to mold them into the people that serve and love their customers in an almost fanatical way. The stories will make you laugh (and may just make you cry), so we hope you enjoy the show as much as we did recording it.

To learn more feel free to reach out to Colette on LinkedIn or, as you might have guessed, check out the Southwest blog site to learn more about the company.