We’re Only Human 56: How Delta Airlines Designs its Candidate Experience

One of the negative consequences of today’s talent acquisition processes is that we have so many more candidates that don’t get picked for open jobs. With one-click apply, the availability of job boards, and other technologies to lower the friction of applying for jobs, employers have more candidates than ever flowing through their applications. This can create a negative experience for those that aren’t selected for the job, from the “resume black hole” to a lack of response overall.

Delta Airlines is approaching this problem by creating an intentional method called Designing for the Disappointed. Everyone can’t be hired for every job, so how we treat people at the other end of the table, especially when in a consumer-facing brand like retail or, in Delta’s case, airline travel. In today’s discussion Ben talks with Carol McDaniel, a talent acquisition leader from Delta that shares insights into how the firm has designed a tailored, personalized process that scales across the thousands of applicants it receives each year. 

Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolmcdaniel

Learn more about Delta’s careers: https://www.delta.com/us/en/careers/overview

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