So why don’t we give it a shot?
I think every HR pro needs to have their own State of the Union address within their own company, department, or team (depending on your level of responsibility). This is strategic HR communication at its best, and it could become a valuable tool for your leaders to peer into the inner workings of the HR team while allowing you to share your key results areas as well.
The need is there
If this doesn’t prove that there’s an opportunity here, then I don’t know what will:
Although large U.S. companies spend about 36 percent of their revenue on HR, most annual reports fail to mention HR operations and how they contribute to the bottom line. Results of a two-year analysis of the 100 largest publicly traded U.S. companies by Mercer Human Resource Consulting show that only 20 percent of these companies discuss HR in their reports to shareholders. About one-quarter provide only limited references to the workforce, and some don’t mention their employees at all. (source)
How big is your “union?”
As I stated above, depending on where you are in your organization’s hierarchy, you might only be addressing your HR teammates. Or maybe you have the ability to snag an audience with your key senior leadership team, and you’re willing to put together a short presentation for that group.
Whatever the case, the size and target audience will be different for everyone, but the tips below will still help you in defining what to discuss.
What to say
If you’ve been reading here for long, you probably have a few ideas on what you could discuss with your leadership team. (And if you haven’t, feel free to subscribe for free updates.) Here are a few ideas to consider.
- Take the opportunity to discuss a few key areas that will impact the organization in the coming year (benefits and PPACA, for example).
- Discuss the threats, opportunities, weaknesses, and strengths of the current HR team.
- Share your priorities for the year ahead with regard to employee relations, training, or talent management.
- If you are not a manager or lead, ask if you can help your manager develop one for your own team.
- Use the platform to generate early buy-in for your ideas. (Here’s a stealth communication tip)
- Demonstrate alignment of the HR function with the overarching corporate annual goals.
What are you waiting for?
This is your chance to get in front of a key audience (whether it’s the rest of your team or another influential group) and share your message.
What are you waiting for?
Every year when we held our annual kickoff meeting to prepare for the hurdles ahead, she walked us through a quick presentation of her expectations for the team. It touched on responsibilities and ideas for better communication at work, among other things. And every time, without exception, she would mention “fluff ‘n stuff.”
Your corporate culture has norms, expectations, and core values that people are expected to follow. But it also has things in it that nobody talks about, because it’s uncomfortable. They’ve been around so long that people have allowed themselves to forget or ignore the issues.
I ran across this new employee welcome letter example from some old files and had to share. The creator (Antoine) was the best manager out of dozens at a previous employer, and it was little things like this that made his people love him. I had no idea he was providing these documents to his staff for quite a while, but I ran across a copy one day and was astonished at the level of care that he put into being the best leader he could be for his team. (By the way, if you are looking for great ideas to develop or enhance your current onboarding and new hire orientation process, be sure to check out the free
So you think you’re pretty transparent with your recruiting process, right? You claim that your culture is an environment that people really enjoy.