How Case Studies Are Actually Helpful

I want to admit something that might be a bit silly. A few years ago I had my first opportunity to attend the HR Technology Conference, and I didn’t take it seriously. Most of the sessions were not “typical” HR sessions and were focused on case studies of how organizations solved their problems. At the time, I just didn’t see how that was worth my time.

Fast forward a few years, and I actually work on publishing case studies as a part of my daily work. I can see the value of these tools for solving business problems. I understand why they are used at high levels to help frame issues and lay out solutions.

And this is not just about justifying what I spend my time on. :-)

When I’m talking with company leadership, teaching classes, or speaking at events, I have the opportunity to pull from some of the insightful things other organizations are doing around talent, learning, marketing, etc. I’m an “example” kind of learner, and I pick up new concepts and ideas from seeing how other organizations tackle their problems.

If you’re wondering where I’m going with this (other than to convince you, if you believe like I originally did), I’m talking about the Brandon Hall Group Excellence Conference next January. The sessions at our conference are going to be geared around how some of these award-winning companies are facing and conquering¬†their talent problems, and personally I’m excited to see how it plays out. .

This is a high level conference for high level HR and business leaders. If you or someone you know might be a good fit for attending, be sure to use the coupon code BHConfBen to get $200 off of the standard registration. I will be leading an unconference session with Trish McFarlane in addition to the other strategic sessions we’ll be holding, so we have a great agenda already laid out.

I’d love to see some of you there! Let me know if you have questions.
brandon hall excellence conference

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