upstartHR

Tag: Branding

  • Case Study: Using Hackathons to Attract, Develop, and Engage Talent

    Case Study: Using Hackathons to Attract, Develop, and Engage Talent

    “This message will appeal to people in our recruiting process who gravitate towards a culture of hackathons and innovation. It will also turn away others that don’t fit.” Gary Bolton, Vice President of Marketing at ADTRAN I recently had the pleasure of connecting with a handful of key staff members at ADTRAN in Huntsville, Alabama,…

  • Elements of High CEO Approval Ratings: An Interview with Glassdoor’s Chief Economist

    If you check out a company’s profile on Glassdoor, one of the first things you see is the CEO approval rating. As an HR leader, this is a number that I was always concerned with as a signal for overall employee satisfaction. It’s common to hear stories about CEO approval in the news, and all…

  • How to Scale Culture: Notes from #GDSummit

    One of the scariest parts of having a great culture is the fear that it will shift and change in negative ways as the company grows. I can remember talking with Atlassian earlier this year, an organization that has an enviable culture and has leveraged it for incredible success. Every team at Atlassian has a…

  • Applying Marketing Principles to HR

    Today we’re honored to have a guest post from a long-time friend and fellow HR practitioner. Jane Jaxon is the rockstar HR Director for a tech company in Boston. Learn more about her in the bio below the article.  Marketing 101: You need a product that meets the needs of your target customer or audience, then…

  • Onboarding-Intimate and Personal Contact

    Whoa! What a title, huh? I’ll get to that in a minute, but first I’d like to ask if you have an onboarding program. How do you introduce new people to your organization? A few well-known onboarding methods: Is it by tossing them a manual with instructions to “read through and ask questions?” Do you…

  • Reader question-Facebook at work

    If you\’ve read much in recent months, it\’s probably had some flavor of social media running through it. It seems like there\’s no way to get away from the topic, no matter where you turn. But every once in a while a great question comes up that can\’t be ignored, and that\’s what happened this…

  • Where is HR going?

    In recent months, there has been a firestorm of discussion online about the future of HR and where the profession is going as a whole. Will the job functions of an HR pro change radically in the next several years, or will it stay pretty much the same? I encourage you to read some of…