By now you’ve most likely heard about and begun thinking about the employee experience, because you can’t turn around without reading an article or hearing someone speak about it. In essence, it’s a deeper look at the practices you use across the board to create lasting value for employees in the workplace. Within that conversation, one area that I think is going to really explode in growth in the coming year is the learning space.

For instance, there’s a specific practice that high performers follow before developing learning content that separates them from low-performing companies. Hint: it’s more than just throwing out yet another eLearning module that employees have to click through and get credit for. 

The Truth About Creating Learning Experiences

It’s all about the experience. Learning content isn’t just about volume or format–it’s about creating a high-quality learning experience that resonates with your audience. Yet according to our new Learning Content Strategy research study, just one in four companies says their learning experiences are engaging and drive value for those that consume the content.

Yet high-performing companies, as identified in the study, are much more likely to say that great learning content leads to a variety of positive outcomes, from better business and individual performance to higher consumption of mission critical content. Creating engaging learning experiences isn’t just a “nice to have”–it’s essential for success.

And don’t forget: today’s learners have higher expectations than ever before. You’re not just competing with work tasks with your content–you’re competing with mobile apps, entertainment, and other sources of information for their attention and brainpower. In order to meet and exceed those expectations, we need to rethink how we approach learning content and the user experience.

Key Stats from the Data

The research data tell an interesting story. For instance:

• One in five companies admits that their learning content doesn’t engage learners and doesn’t create a positive learner experience. 
• Less than 3 in 10 companies say they have a strong L&D strategy in place that is driving content development and deployment.
• The number one driver of learning content is to close skill gaps. This is validated by companies pointing out that, the most common measure of learning effectiveness is better performance.
• Nearly half of companies are allocating 10-25% of their L&D budgets to content strategy, development, and delivery.

In a recent webinar on this topic I shared not only the research but also a few stories of companies that have taken a stand and said they are going to change their approach to be more employee-centric. The session not only covered the key pillars of learning content strategy (process, governance, user experience, etc.) but also how to target learner populations and more. If you’re interested in learning more don’t hesitate to reach out.

According to Deloitte, more than 80% of learning is informal in nature, yet many companies are still unsure how to harness this critical mass of activities to improve performance, minimize risk and deliver organizational value.

Consider this: if you have a toddler, that child can probably pick up your phone, unlock it and open their favorite app. But it’s likely that you haven’t formally created content or delivered a course to the child on how to accomplish this task. It is one of the many learned behaviors that are picked up informally. While simplistic, this example highlights the fact that not much has changed about how people learn new concepts. The difference is that we now have technologies in place to help track, curate and analyze the impact of those learning activities.

Value and Risk: It's All About Perspective

Discussions around informal learning typically branch off in a few directions. The conversation either turns to the incredible risk associated with “handing over the keys” to the employees to curate and manage their own content or focuses on the supposed anarchy that will reign if learning resources aren't governed by a single, cohesive L&D team. But there's another story–one that tempers some of the fear by pointing out the value and opportunities presented by adopting a more informal approach to learning.

Consider the concept of investments: if you put money in a savings account, it is safe, but it doesn't really grow or offer value. If you put money into a mutual fund, it has higher risk, but there's also greater opportunity for growth in value. The same concept of risk/reward applies in the learning world.

In this case, we’d see traditional, formal training as the low-risk option, but it has opportunity costs associated with tying up resources, longer lead times due to content development, and requires that L&D either become experts in a variety of fields or source that expertise. Embracing informal learning may have some risk, but also unlocks incredible value at the same time by turning every single employee into a potential source for creating or curating content and resources to help others learn.

Key Questions About Informal Learning

When I'm speaking with learning leaders, there are some fairly common questions that come up, ranging from measurement and analytics to practical application and success stories. Here's a sampling of questions and their requisite answers:

How Do We Measure It?

Informal learning is like any other learning activity, and it can be measured. Informal doesn’t mean immeasurable. While we can rely on the common Kirkpatrick questions around satisfaction, knowledge transfer and behavior implementations, we can also leverage more aggressive methods, such as focusing on skills acquisition or performance improvement. In this manner, we can not only measure learning, but also tie learning practices to a variety of outcomes.

When we consider that learning is already happening, regardless of measurement, it takes some of the stress away. Now all we need to do is look for ties between learning activities and observable outcomes to start determining the impact of informal learning on business objectives. By putting some effort into tracking what people are already doing, we can take advantage of what has historically been a missed opportunity…

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