Employer branding through social media

Posted in General by Ben

My friend Chris Ferdinandi of Renegade HR has been writing a great eBook titled “Culture Convo.” It’s about how to use social tools to talk about your culture and share your employer brand with the world. I was lucky enough to get a preview copy, and I have to say that it’s an amazing tool that you must have. But that’s not even the best part. Before the book launches to the public, Chris is giving away some fantastic free stuff to get you rolling in the right direction. Here’s a snippet of his description…

You’ll learn:

  • How to use six of today’s most popular social media channels: Facebook, Twitter, LinkedIn, Blogging, YouTube and Flickr.
  • How to get started, what to talk about, and how often to post.
  • How to get your employees involved.
  • How to measure your success. Continue Reading »
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Hooters-Too Fat for the Job?

Posted in General by Ben

Hooters girl vs dog womanThere’s been a recent popular news story about a Hooters employee who was basically put on a performance improvement plan for… being fat.

Although I’m not really a fan of the restaurant (their food doesn’t impress me and having women in tight clothing around doesn’t make it taste any better), I found this story interesting for several reasons.

Things to Ponder

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Guest Post Blitz #4

Posted in Find Me Elsewhere, General by Ben

HR social networkWell, it’s been a little while since I dumped off a load of guest posts on you in an attempt to look too busy to post here. I know you’ve been dying to see what else I’ve been up to, so I’ll share them today. I love doing guest posts for my friends. It gives them a day off, and it gives me a chance to connect with a new audience. I try to do them in batches, because it makes things easier for me. It also gives me the opportunity to do a guest post blitz! Okay, maybe it’s not really as super cool as it sounds. I just link to ‘em. But hey, you get to visit a friend or two of mine in the process, so it could be worse, right? Let’s get the guest posts rolling! Continue Reading »

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Social Media as a Competitive Advantage

Posted in Featured, General by Ben

social media competitive advantage

Fads. We’ve all fallen for one at some time or another. That’s why many businesses and people are wary of tools like social media.

What if we put a lot of time and money into this idea and it turns out to be a fad?

I have a question for you: what if you looked at social media not as a fad, but as a competitive advantage?

Many people (I freely admit my own participation) have made it their mission to evangelize and convert people and organizations to social media use. I have an interesting suggestion. Continue Reading »

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Coach before you criticize

Posted in Featured, General by Ben

criticize coach employeesYou have employees out there who seem to continually mess up. It doesn’t really matter what the project is, because they will find a way to flub it.  It is incredibly frustrating for you, so what’s your natural reaction? Criticize.

I’ve done it myself, so don’t make me think I’m the only one out here. Someone can’t fill out form A correctly? Well, they are just careless. Procedure X is out of whack? That employee is too lazy to do it right. Sure, you can criticize them (we all do), but what does that really change? Nothing. But there is something you can do that might actually make a difference. Continue Reading »

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Culture, VHRG, and a funny

Posted in General, Video by Ben

Culture

I’ve been reading a lot about culture at work recently, and I have to say that I’m intrigued. Before my current job, I would never have thought that it made much of a difference, but now that I have seen the benefits of a solid, positive corporate culture, I am convinced of the value it brings to the organization.

If someone tells you that culture doesn’t matter, they probably don’t have a good one.

  • Instead of being treated like a child or a criminal where each movement is tracked and must be given a specific reason, I now have the freedom to come and go pretty much whenever I please (as long as I get the job done).
  • I have never laughed so much in my entire working life as I did in an HR department meeting a while back. Do you ever laugh in meetings? I hope so, because it’s a heck of a lot of fun.
  • At any time I can walk into my supervisor’s office, sit down, and tell her anything at all. While we have fun together most of the time, we also share some serious moments that impact my career and the business. I love the wild changes in tone. I’m definitely someone who needs to laugh at work, and she is happy to oblige!
  • I can talk about zombies whenever I want.

These are just a few examples (and looking back, most of them are about humor–interesting) of what my work life is like and how it is different from my previous jobs. But I absolutely love it, and there’s so much room for growth and improvement on my part. I can’t wait to see what the future holds.

jobs

Can you say "instant relief?" I can.

VHRG and Leadership

I don’t know if you’re a regular reader or not, but Venting HR Guy is a funny human resources blog that showcases some of the daily events we all face. The difference is that VHRG can be a little more forthcoming in detailing his workday, because his identity is a secret. It makes for an interesting blog, that’s for sure.

Anyway, VHRG often has issues that he tries to deal with at work. However, the response from his boss, known by the clever name “The Boss,” is often to side with the employee for some reason. Have an employee getting payroll advances several times a month for more than a year? Instead of cutting the guy off, VHRG will probably be forced by The Boss to give into the demands of the financially moronic employee. And that’s just one example.

While you might not have that specific problem, I’m pretty sure that plenty of you have seen this in your own workplace (and if not, count yourself lucky!). You want to handle a situation that is within your realm of influence, but someone upstream gets word of the issue and wants to handle it a different way. How in the world can HR be taken seriously if they’re constantly hamstrung and second-guessed by senior leadership?

They can’t.

That’s why I think VHRG needs some leadership. He needs a change. He is already looking for a new job, and I know that many of us would love to help, but with the whole “cloak of anonymity” he has going on, it’s a bit tough to do. If you have suggestions for how he can deal with his spineless leaders, please drop them in the comments below. I’m going to collect and pass them along to him.

In contrast to VHRG’s leadership problems, I spoke to a friend recently who was looking for a new job. She was ready to move on from her current position, and she had her eye on several positions. Then a new leader was brought into the organization, and it’s been amazing to see the change. She’s more positive, excited about her work, and the “leaving” part has completely been pushed out of her mind. It’s amazing to see what positive leadership does, but it’s also sad to see what happens when that leadership is absent, which is what’s going on in VHRG’s situation.

I’m not picking on my pal here; I just know that there are lots of other HR professionals who have the same issue, and they know that their “leaders” won’t back them up when a tough issue comes along. And if you have any tips on how he can move into another job, please post them in the comments, too. Every little bit helps, and the HR community is well-known for its helpfulness!

Culture

I’ve been reading a lot about culture at work recently, and I have to say that I’m intrigued. Before my current job, I would never have thought that it made much of a difference, but now that I have seen the benefits of a solid, positive corporate culture, I am convinced of the value it brings to the organization.

If someone tells you that culture doesn’t matter, they probably don’t have a good one.

  • Instead of being treated like a child or a criminal where each movement is tracked and must be given a specific reason, I now have the freedom to come and go pretty much whenever I please (as long as I get the job done).
  • I have never laughed so much in my entire working life as I did in an HR department meeting a while back. Do you ever laugh in meetings? I hope so, because it’s a heck of a lot of fun.
  • At any time I can walk into my supervisor’s office, sit down, and tell her anything at all. While we have fun together most of the time, we also share some serious moments that impact my career and the business. I love the wild changes in tone. I’m definitely someone who needs to laugh at work, and she is happy to oblige!

These are just a few examples (and looking back, most of them are about humor–interesting) of what my work life is like and how it is different from my previous jobs. But I absolutely love it, and there’s so much room for growth and improvement on my part. I can’t wait to see what the future holds.

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Grouper Eye: Show us what you got

Posted in General by Ben

Thousands of students graduate every year from college with zero experience in their chosen field. Then they head out into the job search and have to make someone believe that they’re a good choice for employment. I was one of those people, and I can tell you that it’s very tough.

Who wants to give you a job when you have no experience, and how can you get experience without a job?

GrouperEye to the rescue!

And that’s where GrouperEye comes in. They have developed an online platform that allows employers to meet and engage with their prospective entry level employees and interns. I spoke with Dave Rodriguez, the President of GrouperEye, and he explained the process to me. It works like this:

Company signs up for an account.

Company posts a “case.”

Students submit their answers to the problem.

The company picks a handful of winners.

The company ends up with a small group of qualified prospective employees, and the students have some experience to put on their resumes. It’s a win-win.

Seems pretty easy, right? That’s what I said! There is so much to be gained from this sort of process. In most cases, companies get hundreds of applications to an open position. Why not filter out those who aren’t serious about working for you by requiring them to participate in a Grouper Eye challenge?

And to take it further, Grouper Eye’s employer back-end panel can be used as an ATS for entry level positions and internships. An example of a current case is one by HealthCentral, who is looking for a social media plan to advance its online presence. Some enterprising student can research, build, and submit a presentation on building a social media plan for this company. And even if that student doesn’t win, he/she has an immediate work sample to take to an interview.

I’ve just scratched the surface of the possibilities, but if you’d like to try it out, then give Dave a shout on Twitter or via the contact page on the site. Don’t miss out!

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