As a guy working in a small HR shop, I am subscribed to multiple forums, blogs, and websites. I like having a lot of information at my fingertips, and recently I ran across a great question I thought would be worth sharing.
I would also be interested in what others are doing. We have been monitoring the [Glassdoor] reviews but recently received a less than positive review and are looking for advice on the best way to respond. It seems to me like it’s more of a communications issue from an external perspective, but I would like to know what others are doing.
For those of you who are not familiar, Glassdoor.com is a site where employees can go to post reviews of the company, share anonymous pay data, etc. Applicants can also share questions asked, what the interview/candidate experience was like, and other details that might be helpful to the public.
The HR professional who presented the question above did it very well. Many companies are completely unaware of the Glassdoor site, and even those that are don’t make a habit of regularly monitoring the discussions around their brand. This is a key area for recruiters and HR professionals to keep tabs on the employer brand, since many of the topics discussed on the site (pay, benefits, recruiting…) all touch the HR profession.
I’ve talked about employer branding previously (Psst–Your Greatness is Showing), and while it’s not on the top of my mind every day, I still think about it often. We’re marketing our organizations every time we choose to respond to candidates in a timely manner (or not).
Many companies talk about their brand without regard for what the rest of the world thinks. And some HR pros even think that they can make up some pretty words to get their point across. Not going to happen.
Cliff’s Notes on how to manage Glassdoor reviews
If you want to manage your reviews on Glassdoor, start by treating employees and candidates well. Then if anything ends up getting posted on the site, you can respond accordingly with nothing to hide.
Will you sometimes get a nasty review, whether warranted or not? Sure! But then you respond to it publicly, tell your side of the story, and don’t shove your head in the sand and act like it never happened.
We want to be treated like big boys and girls. Let’s act like it! :-)