Tag: Employer Branding
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Case Study: Using Hackathons to Attract, Develop, and Engage Talent
“This message will appeal to people in our recruiting process who gravitate towards a culture of hackathons and innovation. It will also turn away others that don’t fit.†Gary Bolton, Vice President of Marketing at ADTRAN I recently had the pleasure of connecting with a handful of key staff members at ADTRAN in Huntsville, Alabama,…
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Elements of High CEO Approval Ratings: An Interview with Glassdoor’s Chief Economist
If you check out a company’s profile on Glassdoor, one of the first things you see is the CEO approval rating. As an HR leader, this is a number that I was always concerned with as a signal for overall employee satisfaction. It’s common to hear stories about CEO approval in the news, and all…
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How to Scale Culture: Notes from #GDSummit
One of the scariest parts of having a great culture is the fear that it will shift and change in negative ways as the company grows. I can remember talking with Atlassian earlier this year, an organization that has an enviable culture and has leveraged it for incredible success. Every team at Atlassian has a…
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Applying Marketing Principles to HR
Today we’re honored to have a guest post from a long-time friend and fellow HR practitioner. Jane Jaxon is the rockstar HR Director for a tech company in Boston. Learn more about her in the bio below the article. Marketing 101: You need a product that meets the needs of your target customer or audience, then…
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Managing Glassdoor Reviews and Employer Branding
As a guy working in a small HR shop, I am subscribed to multiple forums, blogs, and websites. I like having a lot of information at my fingertips, and recently I ran across a great question I thought would be worth sharing. I would also be interested in what others are doing. We have been…
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Psst-Your Greatness is Showing
I’ve been doing a lot of research lately on another company that we are competing with. Within five minutes of Google searching, it quickly became obvious that their website is woefully inadequate. Their site is 2-3 static pages of fluff (the majority of which is focused on their CEO’s history and accomplishments). They don’t mention…
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HR Brand-Words vs Actions
Your HR brand is what you do, not what you say As part of our rebranding of HR we were asked to come up with a new name for our Human Resources department. Can you guys help me with your suggestions to rename our department? I don’t want to pick on the person who posted…